Schmidt: “Android Adoption Is About To Explode”. via TechCrunch
Schmidt referenced (several times apparently) some of their internal data on mobile search growth/behaviour
In response to a question about how material mobile searches are to Google, CFO Patrick Pichette replied:
Again, we don’t give the detail numbers. On a quarter over quarter basis, mobile searches grew 30% on Google. It tells you something about the mobile space, the smartphones, and how they are transformative. They are basically transforming how people live on a mobile basis. If we move forward the adoption of these mobile phones by lowering the cost because it is open source, think of how many searches [that will produce].
The way he put it, by making Android open source, Google is hoping to accelerate the adoption of Web-capable smartphones and get everyone searching on them. Given that most analysts expect more than 70 percent of mobile advertising to be search, you can see why Google’s CFO can’t wait to get as many search-friendly Android phones into consumers hands as possible.
